33 Finance has formed a strategic partnership with ELEMENTS, benefiting from its prime location next to the West Kowloon High-Speed Rail Terminal, Kowloon MTR Station, and the West Kowloon Cultural District. This advantageous spot attracts both high-value business travelers and leisure visitors, allowing 33 Finance to collect a wide range of customer data to improve its products continuously.
The company offers the “Food Pass in Delight” Dining Gift Card, available in preset amounts of HK\$500 and HK\$1,000. These cards can be used at selected restaurants within ELEMENTS. Customers who purchase the card during the promotional period also receive bonus e-vouchers worth HK\$100 or HK\$250.
The dining gift card is designed for versatile commercial uses. It functions as a stored-value payment option for restaurant chains across multiple branches, serves as a corporate tool for employee rewards or petty cash management, and offers an anonymous prepaid option with membership card features.
33 Finance ensures strong protection against merchant insolvency risks by managing all funds through a licensed trustee. The company fully complies with the Hong Kong Monetary Authority’s (HKMA) regulatory framework for Stored Value Facilities.
The company is actively seeking more strategic partnerships to broaden its acceptance network to other premium dining locations. Plans include launching tiered rewards programs for frequent users and developing API integrations to enhance digital features. With this dining gift card, 33 Finance aims to create a win-win-win situation benefiting consumers, merchants, and the wider food and beverage industry.
Regulated by the HKMA, 33 Finance leads Hong Kong’s gift card market with its “Share Value, Enjoy Life” philosophy. The company offers secure prepaid solutions that improve consumer experiences and support merchant growth. Partnering with 10 major mall brands, its cards are accepted at 41 shopping centers, making 33 Finance the market leader. By connecting retail and lifestyle sectors, the company delivers innovative payment options that benefit both users and businesses.
