Allen Iverson celebrated his 50th birthday this past Saturday, but “The Answer” remains far from forgotten—both on and off the basketball court. The NBA icon, who revolutionized the game’s style and culture, continues to earn $800,000 annually from a lifetime endorsement deal with Reebok.
Looking ahead to his 55th birthday in 2030, Iverson is set to receive a massive $32 million payout from the same deal. This deferred payment highlights that his impact goes well beyond basketball.
Iverson first signed with Reebok in 1996, the year he was the No. 1 overall NBA draft pick from Georgetown University. At the height of his career in 2001, following his MVP season, Reebok locked him into a lifetime contract.
The agreement guarantees Iverson $800,000 every year for life, plus the large lump sum on his 55th birthday. Although Iverson faced financial challenges during his career, this deal has become one of his smartest long-term financial moves.
In 2023, Iverson’s relationship with Reebok deepened further when he was named Vice President of Reebok Basketball. He joined Shaquille O’Neal, who became President of Basketball, marking a powerful partnership between two of the 2000s’ most influential athletes. Together, they are helping guide Reebok’s comeback with real influence.
Iverson’s basketball career is legendary. He was an 11-time All-Star, the 2001 NBA Most Valuable Player, a four-time scoring champion, and a three-time steals leader. In 2016, he was inducted into the Naismith Memorial Basketball Hall of Fame. Iverson is also part of the NBA’s 75th Anniversary Team and remains one of the league’s most beloved stars.
Over 14 NBA seasons, Iverson averaged 26.7 points, 6.2 assists, and 2.2 steals per game. Standing just 6 feet tall, he carried the burden of a franchise and an era. His performance leading the Philadelphia 76ers to the 2001 NBA Finals was unforgettable—especially his iconic Game 1 moment when he stepped over Tyronn Lue after dominating the Lakers’ defense.
Though Iverson earned approximately $154 million in NBA salaries, personal spending and struggles impacted his finances. Yet the Reebok deal has provided a steady foundation for his wealth. The lifetime payments, along with the upcoming $32 million lump sum, secure Iverson’s financial future.
Beyond his athletic achievements, Iverson remains a cultural icon. His cornrows, tattoos, crossover dribble, and fearless scoring changed the image of an NBA superstar. With Reebok’s revival underway and a substantial birthday payout on the horizon, Allen Iverson continues to cash in, proving his legacy endures just like old times.
