Southern women often follow a steadfast rule: never leave the house without wearing lipstick. Senior Lifestyle Editor Ivy Odom captured this sentiment in a viral Instagram video, saying, “Once we find our shade, we’re not trying out any other ones.” This reflects a long-standing tradition for many, including one woman who has worn the same lipstick shade for nearly 40 years.
The signature shade was chosen 38 years ago by a makeup artist at the Clinique counter in the now-closed Parisian department store, just before her wedding. Since then, this particular lipstick has remained a staple in her beauty routine, despite owning a variety of other lip products for different occasions.
Contrary to popular belief, the preferred color is not Clinique’s iconic Black Honey. Although Black Honey is well-known and widely used, the timeless shade is actually Think Bronze. Though the packaging and formulation have evolved over time, Think Bronze remains available in Clinique’s Dramatically Different™ Lipstick Shaping Lip Colour collection.
Think Bronze is a soft pink with a warm bronze shimmer, offering a subtle yet flattering look ideal for everyday wear. Its understated elegance is likely why it has remained a favorite for decades.
This shade is known to resonate with many who appreciate a classic, versatile lipstick that combines warmth with softness—qualities that have helped it endure as a beauty essential for nearly four decades.
