IGP has launched a new film as part of its ongoing “Amazing Gifts, Samay Par” campaign, continuing its focus on timely gifting through a creative and humorous lens. The film offers a cinematic twist on birthday surprises, blending suspense, humor, and celebration in a unique gangster-inspired storyline.
Set in a dramatic, noir-style world, the short film begins with a tense scene: a blindfolded man is led into a dimly lit room by individuals in trench coats, suggesting a classic ransom scenario. The suspense builds as a box is placed in front of him. But just as the tension peaks, the box bursts open to reveal a birthday cake from IGP, turning the situation from alarming to amusing.
The story quickly shifts into a chaotic yet joyful scene as the man’s initial panic transforms into delight. The elaborate setup, it turns out, is a birthday surprise orchestrated by his friends, who take on the roles of quirky gangsters. The film captures the essence of IGP’s promise — delivering the perfect gift at the perfect time.
The campaign highlights IGP’s commitment to punctual and thoughtful gifting. With a guarantee of fresh cake delivery within 30 minutes, the brand aims to ensure every celebration happens right on time, neither too early nor too late.
Tarun Joshi, Founder and CEO of IGP, emphasized the importance of birthdays as deeply personal occasions. “The right gift, delivered at the right time, can make the day unforgettable,” he said. “At IGP, we’ve built our brand around this promise — to make every celebration feel special. With over 2 million cakes delivered each year, we understand how much these moments mean to people.”
Through this latest film, IGP continues to blend creativity with reliability, turning even high-stakes narratives into moments of warmth and joy — all delivered on time.
