As inflation and economic uncertainty continue, many Americans plan to reduce their Mother’s Day spending this year. However, that doesn’t mean they are forgetting to celebrate the occasion.
A new survey from LendingTree reveals that Mother’s Day spending is expected to fall by 14% in 2025. Among those intending to celebrate, over half (56%) said they would spend less than usual due to inflation and the rising costs of goods, many of which are influenced by tariffs. Another 38% directly blamed the tariffs for their more cautious approach to spending.
Despite this, total consumer spending for the holiday, which falls on May 11, could still be unexpectedly high. The National Retail Federation (NRF) estimates that Americans will spend \$34.1 billion this year, a slight increase from last year’s \$33.5 billion, although still below the record-breaking \$35.7 billion spent in 2023.
The situation is complicated, however. LendingTree’s data shows that many people are cutting back, with 50% of respondents admitting they’ll spend more than they can afford. Retailers are also facing rising costs due to tariffs on imported flowers and packaging materials. As a result, some small business owners say they have no choice but to pass those increased costs onto customers.
Despite these challenges, the desire to celebrate remains strong. “No one wants to shortchange mom on her big day,” said Matt Schulz, chief analyst at LendingTree, in an interview with Newsweek. “But tough times require tough choices.”
Schulz also offered some reassuring advice for those struggling with gift expenses: “The good news is that what your mom really wants may not cost a penny—your time.”
Whether it’s a bouquet, a special brunch, or a simple phone call, Americans are still determined to show love on Mother’s Day, even while keeping an eye on their budgets.
